← The Dispatch
aicreativityopinionsmall-business

You Don't Have to Build the Engine to Drive the Truck

Steven Portugal·September 1, 2026

I keep running into the same take: if you used AI to make it, you're not really creative.

I've been in IT for years. I've done the binary-to-IP conversions by hand. I've sat at 11pm staring at a JavaScript file that wouldn't run because of a bracket. I'm walking across the stage at Western Governors University on November 6th for a bachelor's in Information Technology that I earned while working full time with a family at home. So I'm not coming at this as somebody looking for a shortcut. I paid for the hard way in hours.

And I still think that take is wrong.

Skill and creativity are two different things

Skill is execution. Grammar rules, shutter speeds, syntax, subnetting. It's learnable. Put in the reps and you'll get it — that's what makes it a skill.

Creativity is a mindset. It's looking at a wall and seeing five ways around it that nobody in the room saw. Some people have it and can't execute. Some people execute beautifully and have never had an original idea in their life. Those are not the same trait, and we keep talking about them like they are.

Gordon Ramsay is a world-class chef. He is not out in the pasture killing the cow. He's not on a boat pulling nets. Somebody else handled the raw material so he could do the part he's actually great at — the balance, the taste, the plate. Nobody calls that cheating. Nobody says he hasn't earned the right to cook.

So why is digital work different?

When I was stuck on that JavaScript file in school, I gave AI my code and my steps and asked where I went wrong. It showed me. I didn't skip the learning — I got past a missing comma and back to the actual problem I was trying to solve. The logic was still mine. The roadblock was artificial.

The driver owns the road

The other argument is "AI slop" — the generic, flat, obviously-machine-made stuff flooding your feed. Fair. A lot of it is bad.

But blaming the tool for that is like blaming my Silverado if somebody drives it up on a curb. Chevy built it to do 120. I'm the one behind the wheel deciding whether to read the signs and stay in my lane. When the output is garbage, that's not an AI failure. That's a direction failure. The taste, the guardrails, the "no, redo that, the contrast is wrong" — that's the human, every time.

And I'd push back harder on one specific version of this: the person who says they won't shop somewhere because the business used AI artwork.

I work with small business owners. That shop owner is running the register, doing the books, answering the phone, and closing at 7. They do not have fifteen hours to hand-build a logo and they do not have $3,000 for an agency. They needed something that stops a thumb for three seconds and says we're open, here's what we do. If it did that, it worked. Judging that from a keyboard, with no payroll to make, is an easy opinion to have.

That's most of the businesses in my town. That gap — between what an owner needs and what they can afford or find time for — is the entire reason I do what I do.

You don't have to rebuild it to respect it

The purist line is that if you didn't do it the hard way, you don't respect the foundation.

I respect my house. I didn't pour the foundation, frame the walls, or run the copper. I respect my truck. I didn't machine the engine or write the code on the ECUs. I couldn't carry a child, and I have nothing but respect for my wife, who did it three times.

You don't have to live the friction to benefit from the evolution. You do have to understand the foundations — what the thing is, what it can do, where it breaks. That part is non-negotiable. Understanding is different from re-doing.

Back on MySpace, everybody my age learned HTML and CSS. Not because we wanted to be engineers — because we wanted a custom font, a song on autoplay, and control over our top 8. The creative goal dragged the technical skill along behind it. Then the platforms took the friction away and we didn't get dumber. The tool moved.

The real divide is curiosity

Here's where I'll be careful, because it's easy to turn this into an insult and I don't think that's true.

There are people who look at a new tool and immediately want to know what they can build with it. There are people who look at it and feel like the ground moved under them. That second reaction is not stupidity. It's usually a reasonable fear that something they spent years getting good at just got cheaper.

I get it. But "cheating" is the wrong word for it, and gatekeeping doesn't put the ground back.

What I tell my kids: learn AI alongside what you're learning in school, not instead of it. School gives you the foundations — how to approach a math problem, how to read a source. Then take whatever the AI tells you with a grain of salt, because it learned from the internet and the internet lies. Go verify it. Form your own opinion. Then when somebody challenges you, you've got the actual material to stand on.

AI doesn't make an uncreative person a genius. It doesn't make a lazy person a builder. It's an amplifier. Bring nothing and you get nothing back, faster. Bring real perspective and hard-earned experience and it gives you reach you didn't have before.

That's not cheating. That's a tool.